About us

Wicklore brings a modern British approach to home fragrance, creating handcrafted, toxin‑free scent pieces rooted in simplicity and considered living. Born in Yorkshire, we craft small‑batch blends with a minimalist aesthetic — refined essentials that bring calm, warmth, and quiet luxury into everyday spaces.

Rida’s journey to Wicklore began after years working as a media professional — a fast‑paced career that eventually led to burnout and a deep need to slow down. Becoming a mother and a first‑time homeowner sharpened that shift, making her more intentional about the products she brought into her space, especially fragrance. Clean ingredients, calm rituals, and a sense of grounding became non‑negotiable. In rebuilding her own rhythm, scent became an anchor — a small, steady way to return to herself. Wicklore grew from that need for quiet, intentional moments.

Today, based in Yorkshire and alongside leading her content studio Ekoic, Rida shapes Wicklore with a clear, modern vision — creating a home‑fragrance brand designed to help others find the same warmth, clarity, and gentle steadiness in their everyday lives.

Our craft

Wicklore is built on the belief that scent should support your rhythm, not overwhelm it. We create modern home‑fragrance pieces that bring clarity, warmth, and steadiness into everyday spaces.

Each blend is crafted with purpose — toxin‑free ingredients, high‑quality materials, and considered, recyclable packaging.

Made in small batches, every Wicklore piece is clean‑burning, long‑lasting, and quietly elevating. Nothing excessive, nothing unnecessary

Our kind of people

Wicklore is made for people who value intention over excess and warmth over noise. Those who want their homes to feel lived‑in, steady, and quietly elevated — not styled for perfection, but shaped by real life. Our pieces are for anyone seeking grounding, softness, and a sense of calm woven into the everyday.

Our ethos is simple: create with intention, use what’s clean and necessary, and let the rest fall away. We design quietly — pieces that settle into your home and support the slower moments of real life. Everything we make is honest, considered, and rooted in the belief that scent should steady you, not perfect you.