I didn’t begin with balance—I began with burnout.

Years of chasing productivity, overconsumption, and unrealistic expectations left me running on empty. Burnout wasn’t just exhaustion—it was the cost of constantly trying to do more: as a full‑time professional, a mother, a wife, and a woman expected to achieve endlessly. That relentless push disconnected me from myself.

So I chose differently. I chose minimalism, living with less, and building a ritual lifestyle business that reflects those values.

Who I Am

I’m Rida—founder, business owner, and writer shaped by both exhaustion and renewal. This blog is where I share reflections and opinions—sometimes sharp, sometimes gentle—on themes that continue to surface in my life and work.

What You’ll Find Here

• ✨ Minimalist skincare routines: stripped back to basics, clarity over consumption, and truths behind the hype

• 🕯️ Rituals for burnout recovery: practices that anchor us in minimal living and intentional choices

• ⚖️ Human productivity: balancing roles without glorifying exhaustion

• 💼 Business with integrity: the realities of building a founder‑led brand with care and purpose

• 📱 Cultural aesthetics: questioning overconsumption on TikTok and the fall of the “clean girl” narrative

Why Balance Matters

Burnout taught me that balance isn’t a luxury—it’s survival. Minimalism taught me that living with less can mean living with more clarity, care, and intention.

Here, you’ll find a founder’s voice that doesn’t shy away from opinion. I’ll explore what’s trending, what’s timeless, and what feels worth questioning.

Because balance, in the end, is the real flex.

— Rida